A felt cowboy hat, as you will see in the video below, comes with a crease in the brim known as a “roll”. This can be at either side or usually both. To adjust this the hat can be softened using a steamer then bent to shape with the hands. Another way is to hold the hat onto your stomach and fold it forwards.
The position of the crease should be so that the mid section of the brim facing forward above your temples should be the same width as your head. This gives you the best appearance for you face. If you are a working man you might not be too worried about how you look but for dress hats on special occasions most folks want to look their best.
In the movies John Wayne might grab his hat by the crown and jam it onto his head but he was a star, and they make their own rules. If you want to look after the head-wear that cost you a fistful of dollars pick it up by the brim front and back and place it carefully on that neatly combed hair.
The original indentation of the crown should be retained by avoiding rough handling and gently massaging back into shape when necessary. Possibly with the help of a hat steamer. Kids should not use a kettle as steam burns.
How you set the angle of the hat on your head helps to project something of your personality. The most criticized position is bashed and stuck carelessly on the back of the skull like some kid out of “Tom Sawyer”. The most glamorous position is a tilted angle partly shading the eyes and creating a touch of mystery. Its fun to try out different angles to find the style you think best suits you. Ask reliable friends for a reaction. “Do I look like a movie star in this?” can be a good line if you are fishing for compliments.
A lot depends on whether you are a genuine outdoors guy or someone wearing a cowboy hat to a party. There is a world of difference between a dude out for show and a practical cow-handling rancher or horse rider. But whatever your reason for wearing a felt cowboy hat find the style that suits you best and wear it with pride. It is an American icon symbolising the “knight of the plains”.
The old meets the new. The splendid, feather headdresses of the Native Americans and the Stetson, felt, cowboy hats make a remarkable contrast.